In this talk I will talk about my recent article where we propose a simpler way to combine the seesaw and the scotogenic approaches, by making dark matter the seed of neutrino mass generation within a low-scale seesaw mechanism. For definiteness we take the inverse seesaw as our template. I will discuss thoroughly both the possibilities of explicit as well as dynamical lepton number violation. For the case of dynamical lepton number violation I will discuss in some detail the phenomenology of invisible Higgs decays with majoron emission, as well as the phenomenology of scotogenic WIMP dark matter.